earth + water well-being SERVING you AND your WELLNESS BUSINESS
earth + water well-being
Mission
To strengthen the foundation of the wellness industry by deeply seeing, uplifting, and amplifying the businesses and people who create the products and services that change the world.
This is about enjoyment, sustainability, and fulfillment.
STEP 01Dig Deeper
Go within. In order to do deep branding work, you must adopt a consistent “check-in” practice or self-reflection practice. This could be yoga, meditation, mindful living, therapy – something that helps you get to know yourself and supports self-inquiry and intimacy.
STEP 02Clarify
Clarify what your work stands for, the purpose it serves, and the people you are aiming to inspire.
STEP 03Brand Your Why
The most impactful brands communicate their why in a compelling way and stay in consistent conversation with their target audience. Having a deep and thoughtful understanding of your target personas’ life, their wishes, hopes, and desires are essential to bringing them on your buyer’s journey.
STEP 04Amplify
You must amplify your own voice first if you plan to do this for your clients in a meaningful and sustainable way. Amplifying your voice comes from understanding your purpose and believing in the importance of your work so much – that you feel you have no choice but to bring it out into the world.
STEP 05Expand
When you feel expansive, it shows. Your clients and your audience can feel it – it is palpable. And this is the entry point to all effective communication and marketing of your brand. The expand phase is when you feel inspired and ready to step into the fullest version of yourself and share your business with the world.
STEP 06Flourish
Flourish – my favorite alternative to the word “thrive”. This is the energy force behind your business. We know that there is no “arrival” or “endpoint” we can get to. Once your business is going, it is up to you to ride the beautiful waves as you grow, adjust and pivot accordingly. I help you access and hone this feeling of joy and cultivate abundance in your life and business.